Ask each agency to define the monthly scope, ownership, approval process, reporting, cancellation terms and costs outside the fee. Google specifically warns that nobody can guarantee a number-one search ranking.
Ask each agency to define the monthly scope, ownership, approval process, reporting, cancellation terms and costs outside the fee. Google specifically warns that nobody can guarantee a number-one search ranking.
Confirm platforms, post volume, ad channels, website pages, revisions, turnaround, reporting and who pays third-party costs. Google's hiring guidance recommends interviewing a prospective SEO and requesting a technical and search audit.
Your business should understand who owns the domain, website, ad account, analytics, source files and customer data. Ask how access is handed over if the relationship ends.
Use the official CIPC search resources to check company details. If an agency will handle enquiry or customer data, ask how it meets the responsibilities explained by South Africa's Information Regulator.